3 Mistakes To Avoid When Making A Custom Sign

27 January 2016
 Categories: Industrial & Manufacturing, Blog

As a business owner, you need a way to advertise your business and draw attention to it. One of the main things every business needs is a good sign. Having a good sign will help to boost sales and draw customers in, while a bad sign ends up giving customers a negative image of what your business has to offer. However, many people don't know what constitutes a bad sign versus a good sign. To better help you understand, here are three mistakes you want to avoid when getting your custom sign.

Not making the text large enough.

You can have the best message in the world on your sign, but that isn't going to do you any good if no one is able to decipher the words. You want people to be able to read the sign as they drive down the road, not just from right in front of it. Make sure your text can easily be read by anyone passing by. Choose a large font in an easy-to-read font. This will make sure that you get the maximum return on your investment.

Not using quality graphics.

Pictures matter far more than what you realize. You don't want to put some cheesy little graphic on your sign. Imagine what type of message that is going to send to your audience. The graphics you choose should be quality graphics made by a professional designer. Your picture should accurately portray your business model and what you have to offer customers. Don't skimp on the graphics for the sake of saving a few bucks. It isn't worth it in the end.

Not being consistent in your brand.

A sign is meant to be an extension of your business. As such, it should accurately portray your brand and showcase what you have to offer consumers. You want to grab a passing customer's attention and draw them in. However, you can't do that if you don't communicate your brand effectively. Make sure that whatever your brand is your signage portrays the same brand accurately. If you send a mixed message to consumers, you could end up losing out on a lot of precious sales.

By not making one of the mistakes above, you can get a quality custom sign designed that is going to look amazing. Spend some time going over everything with the designers to come up with something everyone can be happy with. Check out companies like Snyder Signs Inc for price quotes and options.